— @anoodesign on Twitter.

I wanted to start sharing some of pearls of wisdom from the last few years of running a graphic design studio. This is the second in the series of such articles: Go with your gut.

I’m often struck by the amount of time spent pondering, questioning and going around in circles (often sending yourself a little mad) trying to crack a brief with the next ‘revolutionary’ idea. This is all part of the creative process, and as creative people we constantly wonder if there is a better idea around the corner. We often wander down blind alleys that lead nowhere - but often the blind alleys can inform direction for a project. The amount of time spent thinking in the preliminary stages about a project is never wasted. Often it is more about the creative journey and less about the destination in the early stages of any brief. As you gain more experience from being in these scenarios, you can develop a more acute sense of what might work and what might not. After all, there is no such thing as a bad idea, but there maybe more merit in others that are worth developing. It’s worth finely honing your skills and sensibilities to what might work early on in the discover/define phase of a project.

I was reminded on a recent project that when time is against us, and you only have 48 hours to go from zero to solid idea, working through the blind alleys at speed often comes in useful. Our minds are a serious piece of kit, in fact, it is the most crucial and most expensive part of our studio equipment. The ability to quickly get to a idea can often fall into the categories of ‘go with your gut’ and ‘keep it simple stupid’.

Many times I have often gone back to an early sketch/idea after prolonged periods of investigation trying to find another angle. Sometimes we should give more credit to our ‘gut feel’, after all, it’s often where a bit of magic happens and where the best ideas are formed.

Written by Alex Normanton.
Founder/Creative Director at Anoo Design Consultancy.
May 09
May 09

02. #PearlsofWisdom: Go with your gut.

I wanted to start sharing some of pearls of wisdom from the last four years of running a graphic design studio. This is the first in the series of such articles: The perils of emails. 

When we were just starting out, I distinctly remember a project I had discussed in person with our client and I was going away to give a cost estimate. After several rounds of emails back and forth finalising details about the brief, things were getting a little tense and minor issues were already flying around. I decided to send one final email, and to be honest at the time I had a million and one other issues to contend with - I’m ashamed to say that the tone of the email was somewhat sharp. But, in this moment of mixed emotions, an all too familiar typo sneaked into the email. I hit the ‘send’ button and after several days I had heard nothing back from this particular client. So, I decided to give our client a call. Well, what proceeded next was a rather than less polite exchange of words and my professional conduct thrown into question. Having checked back to my ‘sent folder’ the email that was sent previously appeared to have included a couple of typos with the letter ‘f’. It just so happened that these typos landed in particular places in a sentence where they should not have really appeared. Well, as you can imagine my client was not too impressed and I was in shock horror as this is not how I like to conduct myself. After several profuse apologies and explanatory conversations we managed to get back on an even keel and proceed with the project.

Suffice to say, there are lessons to be learnt here.
In the last four years, emails have often become a bone of contention.

We tend to hide behind email as aposed to picking up the phone or even meeting the client in person to discuss matters. There is no real tone of voice in an email, there is no facial expression, no rapport, no connection. It’s simply all there in black and white to be misinterpreted by the recipient who can read your little ditty with so many pre-conceived filters. Emails should never be sent in frustration, anger or any negative emotions. A policy I have put in place when dealing with an irritating client is to get my business partner to read it over for me, sleep on it or simply to be brave and pick up the phone to discuss it.

Better still, arrange a meeting face to face to iron out the issues. After all, we are a lot more diplomatic in a face to face meeting. Diplomacy goes a long way to building client relationships whilst also retaining business.

Written by Alex Normanton.
Founder/Creative Director at Anoo Design Consultancy.
Apr 13
Apr 13

01. #PearlsofWisdom: The Perils of emails.

Anoo Design Consultancy wins Gold@Graphis Logo 2012.
For the second time within a week, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our logo for Hope Church Newham. A full case study can be found here.
Jan 31
Anoo Design Consultancy wins Gold@Graphis Logo 2012.For the second time within a week, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our logo for Hope Church Newham. A full case study can be found here.

Anoo Design Consultancy wins Gold@Graphis Poster 2012.
For the very first time, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our Studio Promo Poster -1hr clock change. A full case study can be found here.
Jan 25
Anoo Design Consultancy wins Gold@Graphis Poster 2012.For the very first time, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our Studio Promo Poster -1hr clock change. A full case study can be found here.

Behind the scenes… Test shoot for an up and coming project. There’s something about shooting around the city of London very late at night that is very appealing. Maybe it’s because its seldom seen so quiet and without the hustle and bustle of a busy cosmopolitan city. Thanks to Peter Kindersley for his time, patience and expertise on a cold winters’ evening.
Jan 17
Behind the scenes… Test shoot for an up and coming project. There’s something about shooting around the city of London very late at night that is very appealing. Maybe it’s because its seldom seen so quiet and without the hustle and bustle of a busy cosmopolitan city. Thanks to Peter Kindersley for his time, patience and expertise on a cold winters’ evening.

Anoo Design Christmas Dinner = the perfect quintessential location. 

Stoke Place is a reinvention of the traditional country house - a home from home environment, ideal for celebrations and with the feel of an aristocratic-owned private house.

Surrounded by 26 acres of beautiful parkland and abundant wildlife, it is difficult to believe Stoke Place is only 30 minutes from central London. Built as a family home in 1690, the substantial Queen Anne Manor House retains all of its old charms and features, updated with handpicked modern designer pieces. The restaurant and Head Chef Craig van der Meer have been awarded 4 out of 10 in the Good Food Guide (an accolade awarded to some Michelin Star restaurants) and described as producing a “dedicated, focused approach to cooking, good classical skills and high quality ingredients”.

Stoke Place is classified as a 4* Hotel by the AA Hotel Guide, has been awarded 2 Rosettes from the AA Restaurant Guide and is part of Great Hotels of the World Premier Collection.
Dec 12
Anoo Design Christmas Dinner = the perfect quintessential location.  Stoke Place is a reinvention of the traditional country house - a home from home environment, ideal for celebrations and with the feel of an aristocratic-owned private house. Surrounded by 26 acres of beautiful parkland and abundant wildlife, it is difficult to believe Stoke Place is only 30 minutes from central London. Built as a family home in 1690, the substantial Queen Anne Manor House retains all of its old charms and features, updated with handpicked modern designer pieces. The restaurant and Head Chef Craig van der Meer have been awarded 4 out of 10 in the Good Food Guide (an accolade awarded to some Michelin Star restaurants) and described as producing a “dedicated, focused approach to cooking, good classical skills and high quality ingredients”. Stoke Place is classified as a 4* Hotel by the AA Hotel Guide, has been awarded 2 Rosettes from the AA Restaurant Guide and is part of Great Hotels of the World Premier Collection. ]]>

We are Chasing Zero Identity Animation - goes live. We need to do more of this type of work. There’s something very evocative about seeing an identity comes to life when it’s animated.
Dec 05

We sent out our Anoo Christmas Card with a little twist this year.

We thought we’d go really simple on this one - an illustrative route based on the predictability of Christmas. It also works well as a New Year card, good job as Royal Mail deliveries were late due to the snow conditions.

Inside the card reads, “Keep Christmas predictable. Make New Year surprising”. By the way, the image on the front is a segment of a chocolate orange, just in case you missed that predicable element of Christmas!
Dec 03
We sent out our Anoo Christmas Card with a little twist this year. We thought we’d go really simple on this one - an illustrative route based on the predictability of Christmas. It also works well as a New Year card, good job as Royal Mail deliveries were late due to the snow conditions. Inside the card reads, “Keep Christmas predictable. Make New Year surprising”. By the way, the image on the front is a segment of a chocolate orange, just in case you missed that predicable element of Christmas!

Runner up prize at the Fedrigoni Paper Awards 2009.

We were awarded for the very successful Halloween + Hypnotism event invitation.

The awards were judged by Anna Richardson (Design Week), Fraser Muggeridge Studio and Richard Owens (Beacon Press).
Nov 01
Runner up prize at the Fedrigoni Paper Awards 2009. We were awarded for the very successful Halloween + Hypnotism event invitation. The awards were judged by Anna Richardson (Design Week), Fraser Muggeridge Studio and Richard Owens (Beacon Press).

Anoo Design have released their latest self promotional poster. Most design companies are always scouting for new clients, usually this forms a mailer packed with work and a list of reasons why they should be hired!

We wanted to send out a self promotion with a difference, with a strategic idea that potential clients could actually use. Every year most people tend to ask, “When do the clocks go back/forward” and also the question, “Do the clocks go back or forward”?

 This promotional poster ties in with the clock change at the end of the month. The headline reads, “Anoo Season. The clocks go back. But your business still needs to go forward. A new identity. A new idea. Anoo Design”. 

A bright orange poster will follow in the Spring when the clocks go forward into British Summer Time.
Oct 15
Anoo Design have released their latest self promotional poster. Most design companies are always scouting for new clients, usually this forms a mailer packed with work and a list of reasons why they should be hired! We wanted to send out a self promotion with a difference, with a strategic idea that potential clients could actually use. Every year most people tend to ask, “When do the clocks go back/forward” and also the question, “Do the clocks go back or forward”?  This promotional poster ties in with the clock change at the end of the month. The headline reads, “Anoo Season. The clocks go back. But your business still needs to go forward. A new identity. A new idea. Anoo Design”.  A bright orange poster will follow in the Spring when the clocks go forward into British Summer Time.

The Fedrigoni Greetings Card Collection has launched this week.
The collection features a range of papers that are suitable for many different print techniques/finishes within this sector; showcasing Uncoated, Coated, Specialities and Digital Indigo.

The concept behind the swatch is about simplifying the greetings card industry into a strong visual metaphor. Hence the headline - “Happy, Sorry, Thanks, Congrats, etc…”. The Fedrigoni Greetings Card Collection. It’s not what you say. It’s what you say it on.
May 14
The Fedrigoni Greetings Card Collection has launched this week. The collection features a range of papers that are suitable for many different print techniques/finishes within this sector; showcasing Uncoated, Coated, Specialities and Digital Indigo. The concept behind the swatch is about simplifying the greetings card industry into a strong visual metaphor. Hence the headline - “Happy, Sorry, Thanks, Congrats, etc…”. The Fedrigoni Greetings Card Collection. It’s not what you say. It’s what you say it on.

Today is a very special day in the life of Anoo Design. At precisely 06.53 this morning (St. George’s Day). Macy May (the daughter) of our Creative Director, Alex Normanton was born weighing in at a healthy 8lbs 7 ounces.
Apr 23
Today is a very special day in the life of Anoo Design. At precisely 06.53 this morning (St. George’s Day). Macy May (the daughter) of our Creative Director, Alex Normanton was born weighing in at a healthy 8lbs 7 ounces.

Fedrigoni UK commission: The new Greetings Card Swatch.

Based on the strength of an invitation (see work section) we designed for the Fedrigoni Halloween + Hypnotism party, Anoo has been approached to redesign this swatch book. It is intended to be released early next year in line with a popular annual diary date in the calendar.
Sep 28
Fedrigoni UK commission: The new Greetings Card Swatch. Based on the strength of an invitation (see work section) we designed for the Fedrigoni Halloween + Hypnotism party, Anoo has been approached to redesign this swatch book. It is intended to be released early next year in line with a popular annual diary date in the calendar.

Saturday 15th August was a very special day for us here at Anoo. After several hours of online booking procedures we finally managed to block book a number of tickets for the U2 360 gig at Wembley Stadium.

From the moment we entered the stadium our eyes literally popped out of our heads. The size of the stage set was just breathtaking and you could not stand there without admiring the simplicity of this mega structure. Despite what your opinions are about U2 as a band, you cannot help admire them for always wanting to push boundaries. From a design perspective this project must have had its ups and downs, but with an £20 million budget, fantastic clients and a willingness to push tolerances to the max – you cannot help thinking to yourself “Damn, I wish I had done that”.

U2 360 Staging by Willie Williams.
Aug 15
Saturday 15th August was a very special day for us here at Anoo. After several hours of online booking procedures we finally managed to block book a number of tickets for the U2 360 gig at Wembley Stadium. From the moment we entered the stadium our eyes literally popped out of our heads. The size of the stage set was just breathtaking and you could not stand there without admiring the simplicity of this mega structure. Despite what your opinions are about U2 as a band, you cannot help admire them for always wanting to push boundaries. From a design perspective this project must have had its ups and downs, but with an £20 million budget, fantastic clients and a willingness to push tolerances to the max – you cannot help thinking to yourself “Damn, I wish I had done that”. U2 360 Staging by Willie Williams.

02. #PearlsofWisdom: Go with your gut.

Posted on Wednesday May 9th 2012 at 01:59pm. Its tags are listed below.

02. #PearlsofWisdom: Go with your gut.

I wanted to start sharing some of pearls of wisdom from the last few years of running a graphic design studio. This is the second in the series of such articles: Go with your gut.

I’m often struck by the amount of time spent pondering, questioning and going around in circles (often sending yourself a little mad) trying to crack a brief with the next ‘revolutionary’ idea. This is all part of the creative process, and as creative people we constantly wonder if there is a better idea around the corner. We often wander down blind alleys that lead nowhere - but often the blind alleys can inform direction for a project. The amount of time spent thinking in the preliminary stages about a project is never wasted. Often it is more about the creative journey and less about the destination in the early stages of any brief. As you gain more experience from being in these scenarios, you can develop a more acute sense of what might work and what might not. After all, there is no such thing as a bad idea, but there maybe more merit in others that are worth developing. It’s worth finely honing your skills and sensibilities to what might work early on in the discover/define phase of a project.

I was reminded on a recent project that when time is against us, and you only have 48 hours to go from zero to solid idea, working through the blind alleys at speed often comes in useful. Our minds are a serious piece of kit, in fact, it is the most crucial and most expensive part of our studio equipment. The ability to quickly get to a idea can often fall into the categories of ‘go with your gut’ and ‘keep it simple stupid’.

Many times I have often gone back to an early sketch/idea after prolonged periods of investigation trying to find another angle. Sometimes we should give more credit to our ‘gut feel’, after all, it’s often where a bit of magic happens and where the best ideas are formed.

Written by Alex Normanton.
Founder/Creative Director at Anoo Design Consultancy.

01. #PearlsofWisdom: The Perils of emails.

Posted on Friday April 13th 2012 at 10:40am. Its tags are listed below.

01. #PearlsofWisdom: The Perils of emails.

I wanted to start sharing some of pearls of wisdom from the last four years of running a graphic design studio. This is the first in the series of such articles: The perils of emails. 

When we were just starting out, I distinctly remember a project I had discussed in person with our client and I was going away to give a cost estimate. After several rounds of emails back and forth finalising details about the brief, things were getting a little tense and minor issues were already flying around. I decided to send one final email, and to be honest at the time I had a million and one other issues to contend with - I’m ashamed to say that the tone of the email was somewhat sharp. But, in this moment of mixed emotions, an all too familiar typo sneaked into the email. I hit the ‘send’ button and after several days I had heard nothing back from this particular client. So, I decided to give our client a call. Well, what proceeded next was a rather than less polite exchange of words and my professional conduct thrown into question. Having checked back to my ‘sent folder’ the email that was sent previously appeared to have included a couple of typos with the letter ‘f’. It just so happened that these typos landed in particular places in a sentence where they should not have really appeared. Well, as you can imagine my client was not too impressed and I was in shock horror as this is not how I like to conduct myself. After several profuse apologies and explanatory conversations we managed to get back on an even keel and proceed with the project.

Suffice to say, there are lessons to be learnt here.
In the last four years, emails have often become a bone of contention.

We tend to hide behind email as aposed to picking up the phone or even meeting the client in person to discuss matters. There is no real tone of voice in an email, there is no facial expression, no rapport, no connection. It’s simply all there in black and white to be misinterpreted by the recipient who can read your little ditty with so many pre-conceived filters. Emails should never be sent in frustration, anger or any negative emotions. A policy I have put in place when dealing with an irritating client is to get my business partner to read it over for me, sleep on it or simply to be brave and pick up the phone to discuss it.

Better still, arrange a meeting face to face to iron out the issues. After all, we are a lot more diplomatic in a face to face meeting. Diplomacy goes a long way to building client relationships whilst also retaining business.

Written by Alex Normanton.
Founder/Creative Director at Anoo Design Consultancy.

Posted on Thursday February 2nd 2012 at 01:11pm. Its tags are listed below.

“I see Type above all as an element of imagery and colour.”
Ralph Schraivogel

Posted on Tuesday January 31st 2012 at 05:28pm. Its tags are listed below.

Anoo Design Consultancy wins Gold@Graphis Logo 2012.For the second time within a week, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our logo for Hope Church Newham. A full case study can be found here.

Anoo Design Consultancy wins Gold@Graphis Logo 2012.
For the second time within a week, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our logo for Hope Church Newham. A full case study can be found here.

Posted on Wednesday January 25th 2012 at 05:22pm. Its tags are listed below.

Anoo Design Consultancy wins Gold@Graphis Poster 2012.For the very first time, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our Studio Promo Poster -1hr clock change. A full case study can be found here.

Anoo Design Consultancy wins Gold@Graphis Poster 2012.
For the very first time, Anoo Design Consultancy has won a Gold award from Graphis, the international adjudicator of graphic design excellence. The award was for our Studio Promo Poster -1hr clock change. A full case study can be found here.

Posted on Tuesday January 17th 2012 at 01:00am. Its tags are listed below.

Behind the scenes… Test shoot for an up and coming project. There’s something about shooting around the city of London very late at night that is very appealing. Maybe it’s because its seldom seen so quiet and without the hustle and bustle of a busy cosmopolitan city. Thanks to Peter Kindersley for his time, patience and expertise on a cold winters’ evening.
Behind the scenes… Test shoot for an up and coming project. There’s something about shooting around the city of London very late at night that is very appealing. Maybe it’s because its seldom seen so quiet and without the hustle and bustle of a busy cosmopolitan city. Thanks to Peter Kindersley for his time, patience and expertise on a cold winters’ evening.

Behind the scenes… Test shoot for an up and coming project. There’s something about shooting around the city of London very late at night that is very appealing. Maybe it’s because its seldom seen so quiet and without the hustle and bustle of a busy cosmopolitan city. Thanks to Peter Kindersley for his time, patience and expertise on a cold winters’ evening.

Posted on Monday December 12th 2011 at 07:25pm. Its tags are listed below.

Anoo Design Christmas Dinner = the perfect quintessential location.  Stoke Place is a reinvention of the traditional country house - a home from home environment, ideal for celebrations and with the feel of an aristocratic-owned private house. Surrounded by 26 acres of beautiful parkland and abundant wildlife, it is difficult to believe Stoke Place is only 30 minutes from central London. Built as a family home in 1690, the substantial Queen Anne Manor House retains all of its old charms and features, updated with handpicked modern designer pieces. The restaurant and Head Chef Craig van der Meer have been awarded 4 out of 10 in the Good Food Guide (an accolade awarded to some Michelin Star restaurants) and described as producing a “dedicated, focused approach to cooking, good classical skills and high quality ingredients”. Stoke Place is classified as a 4* Hotel by the AA Hotel Guide, has been awarded 2 Rosettes from the AA Restaurant Guide and is part of Great Hotels of the World Premier Collection. ]]>

Anoo Design Christmas Dinner = the perfect quintessential location. 

Stoke Place is a reinvention of the traditional country house - a home from home environment, ideal for celebrations and with the feel of an aristocratic-owned private house.

Surrounded by 26 acres of beautiful parkland and abundant wildlife, it is difficult to believe Stoke Place is only 30 minutes from central London. Built as a family home in 1690, the substantial Queen Anne Manor House retains all of its old charms and features, updated with handpicked modern designer pieces. The restaurant and Head Chef Craig van der Meer have been awarded 4 out of 10 in the Good Food Guide (an accolade awarded to some Michelin Star restaurants) and described as producing a “dedicated, focused approach to cooking, good classical skills and high quality ingredients”.

Stoke Place is classified as a 4* Hotel by the AA Hotel Guide, has been awarded 2 Rosettes from the AA Restaurant Guide and is part of Great Hotels of the World Premier Collection.

Posted on Monday December 5th 2011 at 11:00am.

We are Chasing Zero Identity Animation - goes live. We need to do more of this type of work. There’s something very evocative about seeing an identity comes to life when it’s animated.

Posted on Friday December 3rd 2010 at 09:20am.

We sent out our Anoo Christmas Card with a little twist this year. We thought we’d go really simple on this one - an illustrative route based on the predictability of Christmas. It also works well as a New Year card, good job as Royal Mail deliveries were late due to the snow conditions. Inside the card reads, “Keep Christmas predictable. Make New Year surprising”. By the way, the image on the front is a segment of a chocolate orange, just in case you missed that predicable element of Christmas!
We sent out our Anoo Christmas Card with a little twist this year. We thought we’d go really simple on this one - an illustrative route based on the predictability of Christmas. It also works well as a New Year card, good job as Royal Mail deliveries were late due to the snow conditions. Inside the card reads, “Keep Christmas predictable. Make New Year surprising”. By the way, the image on the front is a segment of a chocolate orange, just in case you missed that predicable element of Christmas!

We sent out our Anoo Christmas Card with a little twist this year.

We thought we’d go really simple on this one - an illustrative route based on the predictability of Christmas. It also works well as a New Year card, good job as Royal Mail deliveries were late due to the snow conditions.

Inside the card reads, “Keep Christmas predictable. Make New Year surprising”. By the way, the image on the front is a segment of a chocolate orange, just in case you missed that predicable element of Christmas!

Posted on Monday November 1st 2010 at 09:30am.

Runner up prize at the Fedrigoni Paper Awards 2009. We were awarded for the very successful Halloween + Hypnotism event invitation. The awards were judged by Anna Richardson (Design Week), Fraser Muggeridge Studio and Richard Owens (Beacon Press).
Runner up prize at the Fedrigoni Paper Awards 2009. We were awarded for the very successful Halloween + Hypnotism event invitation. The awards were judged by Anna Richardson (Design Week), Fraser Muggeridge Studio and Richard Owens (Beacon Press).

Runner up prize at the Fedrigoni Paper Awards 2009.

We were awarded for the very successful Halloween + Hypnotism event invitation.

The awards were judged by Anna Richardson (Design Week), Fraser Muggeridge Studio and Richard Owens (Beacon Press).

Posted on Friday October 15th 2010 at 09:00am.

Anoo Design have released their latest self promotional poster. Most design companies are always scouting for new clients, usually this forms a mailer packed with work and a list of reasons why they should be hired! We wanted to send out a self promotion with a difference, with a strategic idea that potential clients could actually use. Every year most people tend to ask, “When do the clocks go back/forward” and also the question, “Do the clocks go back or forward”?  This promotional poster ties in with the clock change at the end of the month. The headline reads, “Anoo Season. The clocks go back. But your business still needs to go forward. A new identity. A new idea. Anoo Design”.  A bright orange poster will follow in the Spring when the clocks go forward into British Summer Time.
Anoo Design have released their latest self promotional poster. Most design companies are always scouting for new clients, usually this forms a mailer packed with work and a list of reasons why they should be hired! We wanted to send out a self promotion with a difference, with a strategic idea that potential clients could actually use. Every year most people tend to ask, “When do the clocks go back/forward” and also the question, “Do the clocks go back or forward”?  This promotional poster ties in with the clock change at the end of the month. The headline reads, “Anoo Season. The clocks go back. But your business still needs to go forward. A new identity. A new idea. Anoo Design”.  A bright orange poster will follow in the Spring when the clocks go forward into British Summer Time.

Anoo Design have released their latest self promotional poster. Most design companies are always scouting for new clients, usually this forms a mailer packed with work and a list of reasons why they should be hired!

We wanted to send out a self promotion with a difference, with a strategic idea that potential clients could actually use. Every year most people tend to ask, “When do the clocks go back/forward” and also the question, “Do the clocks go back or forward”?

 This promotional poster ties in with the clock change at the end of the month. The headline reads, “Anoo Season. The clocks go back. But your business still needs to go forward. A new identity. A new idea. Anoo Design”. 

A bright orange poster will follow in the Spring when the clocks go forward into British Summer Time.

Posted on Friday May 14th 2010 at 09:00am.

The Fedrigoni Greetings Card Collection has launched this week. The collection features a range of papers that are suitable for many different print techniques/finishes within this sector; showcasing Uncoated, Coated, Specialities and Digital Indigo. The concept behind the swatch is about simplifying the greetings card industry into a strong visual metaphor. Hence the headline - “Happy, Sorry, Thanks, Congrats, etc…”. The Fedrigoni Greetings Card Collection. It’s not what you say. It’s what you say it on.
The Fedrigoni Greetings Card Collection has launched this week. The collection features a range of papers that are suitable for many different print techniques/finishes within this sector; showcasing Uncoated, Coated, Specialities and Digital Indigo. The concept behind the swatch is about simplifying the greetings card industry into a strong visual metaphor. Hence the headline - “Happy, Sorry, Thanks, Congrats, etc…”. The Fedrigoni Greetings Card Collection. It’s not what you say. It’s what you say it on.

The Fedrigoni Greetings Card Collection has launched this week.
The collection features a range of papers that are suitable for many different print techniques/finishes within this sector; showcasing Uncoated, Coated, Specialities and Digital Indigo.

The concept behind the swatch is about simplifying the greetings card industry into a strong visual metaphor. Hence the headline - “Happy, Sorry, Thanks, Congrats, etc…”. The Fedrigoni Greetings Card Collection. It’s not what you say. It’s what you say it on.

Posted on Friday April 23rd 2010 at 06:53am.

Today is a very special day in the life of Anoo Design. At precisely 06.53 this morning (St. George’s Day). Macy May (the daughter) of our Creative Director, Alex Normanton was born weighing in at a healthy 8lbs 7 ounces.

Today is a very special day in the life of Anoo Design. At precisely 06.53 this morning (St. George’s Day). Macy May (the daughter) of our Creative Director, Alex Normanton was born weighing in at a healthy 8lbs 7 ounces.

Posted on Monday September 28th 2009 at 02:35pm.

Fedrigoni UK commission: The new Greetings Card Swatch. Based on the strength of an invitation (see work section) we designed for the Fedrigoni Halloween + Hypnotism party, Anoo has been approached to redesign this swatch book. It is intended to be released early next year in line with a popular annual diary date in the calendar.
Fedrigoni UK commission: The new Greetings Card Swatch. Based on the strength of an invitation (see work section) we designed for the Fedrigoni Halloween + Hypnotism party, Anoo has been approached to redesign this swatch book. It is intended to be released early next year in line with a popular annual diary date in the calendar.

Fedrigoni UK commission: The new Greetings Card Swatch.

Based on the strength of an invitation (see work section) we designed for the Fedrigoni Halloween + Hypnotism party, Anoo has been approached to redesign this swatch book. It is intended to be released early next year in line with a popular annual diary date in the calendar.

Posted on Saturday August 15th 2009 at 10:20am.

Saturday 15th August was a very special day for us here at Anoo. After several hours of online booking procedures we finally managed to block book a number of tickets for the U2 360 gig at Wembley Stadium. From the moment we entered the stadium our eyes literally popped out of our heads. The size of the stage set was just breathtaking and you could not stand there without admiring the simplicity of this mega structure. Despite what your opinions are about U2 as a band, you cannot help admire them for always wanting to push boundaries. From a design perspective this project must have had its ups and downs, but with an £20 million budget, fantastic clients and a willingness to push tolerances to the max – you cannot help thinking to yourself “Damn, I wish I had done that”. U2 360 Staging by Willie Williams.
Saturday 15th August was a very special day for us here at Anoo. After several hours of online booking procedures we finally managed to block book a number of tickets for the U2 360 gig at Wembley Stadium. From the moment we entered the stadium our eyes literally popped out of our heads. The size of the stage set was just breathtaking and you could not stand there without admiring the simplicity of this mega structure. Despite what your opinions are about U2 as a band, you cannot help admire them for always wanting to push boundaries. From a design perspective this project must have had its ups and downs, but with an £20 million budget, fantastic clients and a willingness to push tolerances to the max – you cannot help thinking to yourself “Damn, I wish I had done that”. U2 360 Staging by Willie Williams.

Saturday 15th August was a very special day for us here at Anoo. After several hours of online booking procedures we finally managed to block book a number of tickets for the U2 360 gig at Wembley Stadium.

From the moment we entered the stadium our eyes literally popped out of our heads. The size of the stage set was just breathtaking and you could not stand there without admiring the simplicity of this mega structure. Despite what your opinions are about U2 as a band, you cannot help admire them for always wanting to push boundaries. From a design perspective this project must have had its ups and downs, but with an £20 million budget, fantastic clients and a willingness to push tolerances to the max – you cannot help thinking to yourself “Damn, I wish I had done that”.

U2 360 Staging by Willie Williams.

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